Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Fresca was introduced across the United States and in international markets in 1966. In 1969, the company applied for a trademark for "Fresca" as a trade name for "soft drinks and syrups and concentrates for making same". Comparison to average values of products in the same category: Please note: for each nutriment, the average is computed for products for which the nutriment quantity is known, not on all products of the category. This was a success but is instead sold as the Citrus flavor in Coca-Cola's Fanta line in areas with large Hispanic populations. Create your account. There are no newspaper articles or media references that support that date. , Categories: image/svg+xmlPalm oil content unknown [21], David Plotz, former editor of online magazine Slate and founder and CEO of the local-news podcast network, City Cast is said to be "a hard-core addict of the citrus-flavored soft drink" Fresca. The ad copy used 25 adjectives to describe Fresca's "blizzard taste". image/svg+xmlVegan status unknown The soda was said to be "cool, crisp, frosty and refreshing". The reverse of the sleeve featured a headline "Have a Singing, Swing Blizzard of a Party With Fresca"[19] and included recipes of food and mixed drinks that used Fresca as an ingredient. [12][13], F. William Free, creative director of the Marschalk Company advertising agency, created the initial marketing campaign for Fresca, branding the soda "the 'Blizzard of Flavor'. During this redesign, two new flavors were introduced (Sparkling Peach Citrus and Sparkling Black Cherry Citrus) and the original grapefruit flavor was renamed Sparkling Citrus. Product page also edited by kiliweb, yuka.sY2b0xO6T85zoF3NwEKvlm9aef_xiWnoFATiwG-O-uqRPpnVPvR53rGlYqo. The points for proteins are not counted because the negative points are greater or equal to 11. You can support our work by donating to Open Food Facts and also by using the Lilo search engine.Thank you! This record was issued with a printed sleeve with an ad on the back that said "The frosty taste of Fresca. [14], The agency's unifying theme for the brand's marketing centered around Fresca having a "blizzard" of "frosty taste". Mitch". Hide the banner. Fresca is a rarity in Coca-Cola's beverage portfolio as PepsiCo does not offer an equivalent product. cabbage loss weight salad noodle recipe healthy nutrition facts soup recipes chicken Ingredients analysis: The record was included at no charge. [22], Fresca was originally marketed in the United States as a sugar-free, citrus (lime and grapefruit) flavored diet soft drink.[6]. Several additional flavors were added to the line-up after 2005, but those flavors were dropped. It's a blizzard!" Not registered yet? Beverages, Carbonated drinks, es:Refrescos, Manufacturing or processing places: The soft drink developed a cult following but sales were discontinued.[24]. In 1997, The Coca-Cola Company responded to requests for this product from immigrant communities by launching it throughout the US as Citra. Free was photographed holding a bottle of Fresca in the middle of the snow storm. 0%. image/svg+xmlVegetarian status unknown Open Food Facts gathers information and data on food products from around the world. By March 1967, Merrill Lynch, Pierce, Fenner & Smith Inc. forecast increasing profits for Coca-Cola, saying "we believe Fresca may be the nation's number three soft drink by the end of the year". The brand refresh was supported by "the most extensive sampling program ever conducted for a soft drink product". [20] Some ingredients could not be recognized. AGUA CARBONATADA, AZUCARES, JUGO DE TORONJA DE CONCENTRADO (1%), CONCENTRADO FRESCA, BENZOATO DE SODIO Y ESTEVIA (2,4 mg/100 g). In the US, Fresca is currently sold in plastic bottles and aluminum cans.[1]. Dimples on the bottle's lower half were meant to represent bubbles from the soda's carbonation. Join us on Slack: The marketing campaign included a theme song "The Blizzard Song", written by Gary McFarland which was recorded by Mitch Miller and Trini Lopez. Since its introduction,[5] Fresca has been marketed in the United States as a sugar-free, citrus (lime and grapefruit) flavored diet soft drink. [15], The "Blizzard" campaign included a major market, full color pre-print newspaper advertising program reported to have cost "over a million dollars" which launched in the spring of 1967. AGUA CARBONATADA, AZUCARES, JUGO DE TORONJA DE CONCENTRADO 1%, CONCENTRADO FRESCA, BENZOATO DE SODIO, ESTEVIA (24 mg 100%), Details of the calculation of the Nutri-Score . Bravo network television host Andy Cohen often drinks a "Frequila" during his show. Warning: the amount of fruits, vegetables and nuts is not specified on the label, it was estimated from the list of ingredients: 0. F. William Free orchestrated an elaborate formal marketing debut on February 7, 1967, held at the Four Seasons Restaurant in New York city's Seagram's building. The frosty taste of Fresca. In Colombia and Argentina sweetened Fresca is called Quatro and marketed using Fresca's colors and logos. We need your help! Coca-Cola announced revamped packaging again in 2018 along with a new marketing campaign targeted towards millennials the first Fresca advertising since 2008 with the stated intention of "reeling in a new generation of drinkers unfamiliar with the brand". You can help to complete it by editing it and adding more data from the photos we have, or by taking more photos using the app for. Instagram. 0%, Vitamin C Recycling instructions and/or packaging information: Details of the analysis of the ingredients , yuka.sY2b0xO6T85zoF3NwEKvlm9aef_xiWnoFATiwG-O-uqRPpnVPvR53rGlYqo, Fruits vegetables nuts and rapeseed walnut and olive oils (estimate from ingredients list analysis). Follow us on Twitter, Thank you! [10], By 1969, Fresca had the highest market share of all artificially sweetened soft drinks in America. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets. It is made for all, by all, and it is funded by all. [3], The "Blizzard" campaign took advantage of an incredible, unplanned marketing opportunity. In the US, Fresca is currently sold in plastic bottles and aluminum cans. 0%, Iron The Miller record was used in a promotion campaign which encouraged consumers to save Fresca bottle caps and redeem them for a copy of the record. If the data is incomplete or incorrect, you can complete or correct it by editing this page. According to The Coca-Cola Company, in 1980 an improved Fresca formulation, supported by new packaging, brand graphics and advertising, reached full national availability. Facebook and

If this product has an ingredients list in English, please add it. The Miller record "Mitch Miller Singin' Up A Blizzard", featured a sleeve printed with the slogan "Hey gang, sing up a blizzard with us! They were replaced with saccharin and in turn, they were replaced by NutraSweet-brand aspartame. Merrill Lynch, Pierce, Fenner & Smith Inc. "Fresca - Delicious Never Goes Out of Style", "How Fresca Lived Up to Its Tagline for 1967 New York Debut, Literally", "Fresca - Brands & Products | The Coca-Cola Company", "Coca-Cola Botlling Becomes 1 of Largest Vending Companies", "Game Show Prep: More Facts About Fresca", "F. William Free, 74, Ad Man Behind 'Fly Me', "Here. Add new entries, synonyms or translations to our multilingual lists of ingredients, ingredient processing methods, and labels. The company also applied for a trademark for "Fresca" in 1962 as a "Non-alcoholic Maltless Soft Drinks and the Syrups for Preparing Soft Drinks". Coca-Cola marketed a sugar sweetened version of Fresca in Latin America. It's a blizzard". This product is considered a beverage for the calculation of the Nutri-Score. The frosty taste of Fresca. The third was named "Blizzard Girls" which featured "The Fresca Girls", models dressed in fur-trimmed parkas with hoods, photographed drinking Fresca in falling snow while riding a zebra, a miniature car, a Vespa scooter and walking a Saint Bernard. 0%, Calcium [9], Sales of Fresca quickly exploded. Queretaro, Stores: Details of the analysis of the ingredients Ingredients are listed in order of importance (quantity). Your daily values may be higher or lower depending on your calorie needs. Coca-Cola began limited test marketing of Fresca in 1964.

This product page is not complete. Free took advantage of the snow storm and created memorable marketing for the new brand. Both versions were used in TV ads for Fresca and were also issued as a four-song 45 rpm record. [11], Fresca was originally sold in 10 ounce bottles designed by the industrial design firm Hodgman-Bourke of New York, New York. Open Food Facts is made by a non-profit association, independent from the industry. Fresca was made available in South Africa during the early 1990s with a series of colorful ads featuring British-Nigerian actor Hakeem Kae-Kazim with the slogan "Nothing tastes like Fresca". It's a blizzard", "Big Newspaper Campaign to Promote Coke's Fresca", "The Blizzard Girls bring you the frosty taste of Fresca", "One of Coke's most-popular sodas is becoming a boozy beverage", "12 Truths About Growing Up in South Africa", "Coca-Cola North America Announces Fresca Makeover: Two New Line Extensions To Accompany New Look For Venerable Brand", "Coca-Cola to freshen Fresca brand with new look and flavors", U.S. v. 40 Barrels & 20 Kegs of Coca-Cola,, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 27 April 2022, at 22:18. Vitamin A A collaborative, free and open database of food products from around the world. Free had earlier orchestrated the introduction of Sprite and Tab for Coca-Cola. [25] Later, "Sparkling" was dropped and the original flavor was renamed Original Citrus. Currently, Fresca has been rebranded as "Fresca Sparkling Soda Water", reformulated in four flavors Grapefruit Citrus, Black Cherry Citrus, Peach Citrus and Blackberry Citrus and described as "The original no sugar, no calorie sparkling beverage". [26] The marketing described it as a "sparkling flavored soda", meant to compete with other sparkling beverage products such as La Croix and Izze. I have already donated or I'm not interested. Fresca packaging has been redesigned several times. and the Facebook group for contributors His photograph appeared in full-page Fresca New York newspaper ads the next day with the headline "New York - We're Sorry". You can help us recognize more ingredients and better analyze the list of ingredients for this product and others: If you would like to help, join the #ingredients channel on our Slack discussion space and/or learn about ingredients analysis on our wiki. Fresca has undergone several major ingredient and formula changes since its introduction. [7], Multiple references in contemporary newspapers and Coca-Cola corporate websites refer to a wide 1966 US and international rollout of the Fresca soft drink brand. The day after the Four Seasons premiere, New York City received a foot of snow. The Lopez record "Trini Lopez Sings His Greatest Hits" featured three songs from Lopez' repertoire as well as his version of McFarland's "The Blizzard Song". The Coca-Cola Company described the original Fresca soft drink formula as "a citrus-based, sugar free product - a soft drink, a low-calorie beverage, a mixer, all in one" and said the Fresca name was picked because "it (the word) is "short, memorable and distinctive". Open Food Facts is a collaborative project built by tens of thousands of volunteers and managed by a non-profit organization with 4 employees. Edit this product page to correct spelling mistakes in the ingredients list, and/or to remove ingredients in other languages and sentences that are not related to the ingredients. [8] A single entry on one Coca-Cola website erroneously refers to a 1958 introduction of Fresca in the United States. [3] 1965 saw expanded test marketing in Providence, Rhode Island and Seattle-Tacoma, Washington.[4]. [5], In 1967 Larrie L. Isenring, general manager of the Coca-Cola Bottling Company of Madison (Wisconsin) said the "newly introduced Fresca and pre-brewed coffee were the company's fastest growing products". [2] Fresca was the second artificially sweetened, low-calorie product launched by The Coca-Cola Company. [23] Around the time of the 2005 Fresca redesign, acesulfame potassium was added as a secondary sweetener. The cocktail is a mixture of Fresca and tequila. The green glass bottle featured a groove under the logo panel designed to catch condensation from the top half of bottle. In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca's first packaging makeover since 1995. * Percent Daily Values are based on a 2,000 calorie diet. [27], Currently, Fresca has been rebranded as "Fresca Sparkling Soda Water", reformulated in four flavors, Grapefruit Citrus, Black Cherry Citrus, Peach Citrus and Blackberry Citrus and described as "The original no sugar, no calorie sparkling beverage". We need your donations to fund the Open Food Facts 2022 budget and to continue to develop the project. Product added on January 21, 2019 at 8:14:35 PM CET by openfoodfactsmx4 Walmart, Soriana, Sams Club, Oxxo, La Comer. The first was "Blizzard Kickoff", aimed at supporting the local introduction of Fresca by regional bottlers, the second was "Fresca and Sherbert" which explained how to use Fresca and other food ingredients for snacks and drinks. Coca-Cola's Tab, an artificially sweetened, low-calorie cola made its debut in 1963.

Borrowing the word Fresca (meaning "fresh") from Spanish, Italian and Portuguese, it was first introduced in the United States in 1966. The fountain in the middle of the restaurant was frozen, and six "Fresca bottles", women who wore replicas of the top half of Fresca bottles covering their head to their waists skated and danced through the night while the Mitch Miller Orchestra entertained guests with the Fresca "Blizzard Theme" and other hits. According to the United States Patent Office, "Fresca" was first trademarked by The Coca-Cola Company in July, 1962 as a trade name for "frozen concentrated orange juice" and "frozen concentrated tangerine juice". [6] In 1966 then Coca-Cola Company president J. Paul Austin announced the company's profits had doubled since 1959 and said "Other developments, notably the introduction the introduction of Fresca, now underway, promise further advancement in the refreshment industry". Code of conduct The sleeve had a flap with a die-cut hole and was hung from a bottle in six and eight-pack bottle cartons of Fresca. Forgotten password? The analysis is based solely on the ingredients listed and does not take into account processing methods. [14], President Lyndon B. Johnson had a special button installed in his desk at the Oval Office, which when pressed, would signal an aide to bring him his favorite soft drink - a Fresca. Fresca was originally sweetened with cyclamates which were banned by the FDA in 1969. The campaign achieved some of the highest levels of consumer awareness for any consumer product at that time.[17][18]. [1], National newspaper introduction advertising, New York City marketing launch and blizzard. The analysis is based solely on the ingredients listed and does not take into account processing methods.

Thank you! Edit the page. Last edit of product page on February 10, 2022 at 5:54:38 PM CET by packbot. [16] The campaign consisted of three successive themes. [3] A 1966 newspaper ad headline read "Here.

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