1. Whether you own a small or big business for a short or long period of time, market analysis is important to ensure that you are staying on top of current market trends. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. How easy is it for your customers to replicate your software? The bargaining power of buyers refers to how easy it is for your buyers to influence your prices to drop. Analyzing the competitive landscape will give you a clearer idea of what you're up against. You want to enter a business that is not that easy to enter, but also not that difficult for you with your expertise. Word count: 3293. You need to determine this power because, with every increase in your supplier's prices, your net inflow will be affected.
You need to determine the number of your buyers and of their orders. For instance, what is your target market? Reevaluation will come in this part of the market analysis, so you have to have an open mind when deciding on the steps you will take moving forward. The bargaining power of suppliers refers to how easy it is for your suppliers to increase their prices. Free access to premium services like Tuneln, Mubi and more. GROUP MENBER