As per the Datareportal January 2022 global overview we can see that social media growth has continued to increase: The full report from Datareportal contains a huge amount of insight collated from different data providers across 200+ slides. eCommerce sales are largest around the holiday season and weekend days (Saturday, Sunday). Every minute, there are at least 79,740 posts published on Tumblr, 176,220 calls made on Skype, 473,400 tweets sent on Twitter, and 2,083,333 snaps sent on Snapchat. Thats 2.4 hours per day and nearly 17 hours per week. Generally speaking, that percentage goes down more and more as income decreases, with only 27% of those making under $30K per year saying theyre online almost constantly. How do social users interact with brands when selecting products and services? To make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance. Thats a staggering 90% of the predicted population of 8.5 billion and considerably more internet users than there are currently. Here are the top countries for eCommerce users: Despite being the leader in total eCommerce users, the average revenue produced per user in China is only $634. 11% of those making between $30,000 and $99,999 are smartphone-reliant for internet access, while 6% of those making $100,000+ are. In the U.S. and abroad, we can expect to see it becoming even more prevalent as time goes on. The latest connectivity numbers show progress during the pandemic, said Doreen Bogdan-Martin, the director of the agencys telecommunication development bureau. The UNs International Telecommunication Union (ITU) estimated that 96% of the 2.9 billion people who have not accessed the web live in developing countries. While the U.S. is the birthplace of the internet and had a majority of its early users, U.S. users now make up only a fraction of global users. Marketers know intuitively that the right type of visuals and videos are more effective in gaining engagement. In fact, YouTube: 1.8 billion unique monthly visitors, Netflix: 150 million unique monthly visitors, Vimeo: 130 million unique monthly visitors, Yahoo! Looking for information online but your internet is slow? Compare these to your patterns of posting and consider how you could post differently. At the lower end of the spectrum, Health & Beauty, and Tech & Software receive an average 0.02% engagement rate. Global digital population as of January 2021. Accessed on February 14th, 2022. The number of social media users globally grew from 4.2 billion in January 2021 to 4.62 billion in January 2022. [IAB], [YouTube], [Twitter], [Tek Eye], [Think with Google], AL AR AZ CA CO CT DC DE FL GA IA ID IL IN KS KY LA MA MD ME MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA RI SC SD TN TX UT VA VT WA WI WV WY, Disclaimer: All rights reserved. 85% of Americans use the internet every day. If a page takes 10 seconds to load, it increases to 123%. It used to be beneficial to post several times a day on Facebook for many brands, but with decrease organic reach, a single update tends to be more effective. Thats 62% of the global population. This suggests opportunities for future growth of social media usage and marketing. Between 2021 and 2022, there were 268 million new smartphone users globally. Plus, as of 2022, 40% of all internet users also use social media for their work (and 27% in the U.S. specifically). The fastest growing social media network in 2021 was TikTok, with 18.3% YOY growth, over 87.1% growth in 2020, as measured by US Social Network User Growth. From social media to online shopping, here are some interesting facts about common internet activities: As of 2022, there are 3.96 billion social media users worldwide. There are up to 27,000 new internet users every single hour. Wondering how to plan a social media marketing campaign? With that in mind, weve gathered some vital statistics about traffic and internet usage around the globe: As of 2020, the average internet user spends at least 145 minutes online per day. How Many Blog Posts Are Published per Day? Statista. Every marketer has limited time for social media marketing, so which fastest growing social network should you focus your efforts on? WordPress accounts for 27% of all blog posts published on the internet. Check out plans from WOW! But you can get this breakdown for each channel and more in the report. We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK), and most recently the Datareportal January 2022 global overview. There are dozens of streaming platforms worldwide. However, with growth continuing in 2022, there may be more at play than just the initial lockdown trends. While, as of the start of 2022, the majority of internet usage now comes from mobile devices (55%). As a whole, there are 70 million posts published on WordPress every single month. It's likely some of the trends that emerged in 2020 will subside, but many more will stick. Thats an immense amount of data but pales in comparison to global numbers. Thats roughly 86% of the global population. Thats 3.98 billion social media users worldwide! Our popular marketing planning template is structured across the Smart Insights RACE Framework. Statista. However, that number has increased to nearly two and a half hours. There will be a projected 7.5 billion internet users by 2030. Mobile internet usage worldwide statistics & facts. But even among those internet users, many hundreds of millions might only go online infrequently, using shared devices or facing connection speeds that hamper their internet use. [Reuters], [statista], [WordPress], [ComLaude], [Internet Live Stats]. But the growth has been uneven. 58.4% of the world's population uses social media. American men are slightly more likely to have heavy internet usage than women, with 32% reporting theyre online almost constantly. In his professional career hes written over 100 research papers, articles and blog posts. Be the first to rate this post. Statista. India has one of the higher numbers for this stat, at 11.5 per user, while Japan scores the lowest with 3.8. While Safari comes in second place, its still far behind Google Chrome, with a market share of 19.06%. For example, if there are 4.9 billion users at the start of 2022, a 4% annual increase would equate to 196 million new users in only a year. Zippia. In fact, in the first quarter of 2015, the mobile share of internet usage was only a third of computers and other devices (31.16%). Here are some interesting trends and predictions: From 2005 to 2021, the number of global internet users has increased by 400%. Are you on Telegram? Whilst 62.5% of the world's population are internet users, 4.1% of those are still not active social media users. 85 and 84% in Northern and Western Europe respectively. Further, at least 90% of the global internet population have used their smartphone to go online. This chart shows the total number of Internet users as of January 2022. Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 4th quarter 2021. Here are the facts: As of 2022, there are 307.34 million internet users in the United States. Some of his most popular published works include his writing about economic terms and research into job classifications. Please connect on LinkedIn to receive updates or ask me a question. [statista], [eMarketer], [Pew Research Center], [eMarketer], [Psychology Today]. How Many Blog Posts Are Published per Day? Google is by far the most popular search engine, with an 86.19% market share. Though, the numbers are extremely close, with 30% of women reporting that theyre online almost constantly. The 2021 median average engagement rate per post (by follower) on Facebook is 0.064%, across all industries. For mobile search engine market share, Google.com again dominates with 95.23% of usage worldwide. These were the most popular search terms in 2021: As you can see, the pandemic, and the tools we can use to adapt to it, were at the top of people's minds throughout the past year. In general, there are 576,000 new websites added every single day. According to our extensive research: Those between the ages of 18-29 are online the most in the U.S., with 48% saying theyre online almost constantly. How Many Websites Are There? Accessed on February 15th, 2022. Interestingly the number who 'often' get news from social media is down in 2021, but still, nearly half of those surveyed use social media to get news often or sometimes. What is the overall popularity of social media compared to internet use globally? eCommerce sales around the holidays have been growing for years. Thats because countries like China, India, Brazil, and others also have a large number of internet users. People wouldnt be using the internet if there werent so many interesting things to do on it. In the U.S. alone, there are 31.7 million bloggers. Global internet penetration rate from 2009 to 2021, by region. At the start of 2021, there were roughly 6.38 billion new smartphone users worldwide, and that number has jumped to 6.65 billion as of 2022. We find a higher frequency on LinkedIn or Twitter tends to be more effective. The internet and technologies are continually changing. Overall, many trends seem to indicate that mobile internet usage is becoming the new norm. Since it is still the top dog, I'll share the Facebook demographics from Sprout Social Media's 2022 report. or Sonic. Given this, brands must be sensitive to how they use social media. It wouldnt be easy to get around the internet if we didnt have any search engines or websites. Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. While China has a much larger number (765 million), thats only 54.3% of the countrys entire population. Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2022. The coronavirus pandemic has exposed a deep digital divide, for schoolchildren and employees in particular, as lockdowns pushed lessons and some jobs onto the Web. In the United States, millions of students and some of their teachers struggled without Internet at home, more so in rural and poorer parts of the country, prompting efforts to unlock funding to help families, schools and libraries provide virtual education. Global internet users are currently growing at an annual rate of 4%. Notably, 44% of 8-11 year olds use social media apps/sites, swiftly increasing to 87% of 12-15 year olds. For example, Facebook is a regular source of news to nearly double the amount of women to men. However, she added, across the U.N.s 46 least-developed countries, which include Afghanistan, Yemen, Niger and Mozambique, almost three quarters of people have never connected, facing obstacles such as poverty, illiteracy or limited electricity. Global internet penetration rate from 2009 to 2021, by region. Accessed on February 14th, 2022. Pew Research Center. Sitemap, Key Internet Statistics to Know in 2022 (Including Mobile), makes us live pretty much our entire lives online. Thats nearly 3 billion people. Research by Global WebIndex that we reference in this article shows that globally. Our new Social Media Learning Path module (released May 2022) is dedicated to helping marketers optimize their organic Instagram marketing with a strategic approach, integrated across the marketing funnel. The big question everyone is asking is: will this continue? Mobile internet usage worldwide statistics & facts. Accessed on February 14th, 2022. This is despite the pandemic leading to a covid connectivity boost in which the number of people who accessed the Internet rose to around 4.9 billion this year, up 17 percent from 2019, in part because school closures and searches for health updates pushed more people online, the International Telecommunication Union said. The use of any third party trademarks on this site in no way indicates any relationship between BroadbandSearch.net and the holders of said trademarks, nor any endorsement of BroadbandSearch.net by the holders of said trademarks. Social media platforms today are evolving and developing to meet an ever wider variety of consumer wants and needs. Black Friday produced 5.9 billion in eCommerce sales in 2018. Research shows that as load times go from 1 second to 3 seconds, the probability of this occurring increases by 32%. Instead, when it comes to the highest levels of internet penetration, the top countries are Qatar (99.65%), the UAE (99.15%), Iceland (99.01%), Denmark (98.05%), and Norway (98%). This falls to 45% in Southern Asia, 16% in Western Africa and 8% in Middle Africa. We've got marketing solutions to support you with your paid, owned and earned media and more. We are determined to ensure no one will be left behind, said the ITU secretary general, Houlin Zhao. Thats an increase of 4% annually. Q6. Join Smart Insights as a Free Member to download our digital marketing plan template today, Access the Free digital marketing plan template. Global digital population as of January 2021. Zippia. To get a clearer picture, here are all the most relevant statistics about the internet in 2022. Number of smartphone users from 2016 to 2021. This region, made up of mostly former Soviet Union states, encompasses parts of Europe and Central Asia. Along with the internet, smartphones and other mobile devices have also become incredibly popular and widely used over the years. Billions of people around the world use eCommerce. About three-in-ten U.S. adults say they are almost constantly online. Accessed on February 14th, 2022. According to LinkedIn, Images typically result in a 2x higher comment rate and Video gets 5x more engagement on LinkedIn, Live Video gets 24x more. Each network tends to have a sweet spot for frequency based on their algorithm and the most common times for consumer usage. Statista. Within the past 20 years, a massive number of Americans have been moving more and more of their lives online. With the 'Rise of Social media' interactive tool from 'Our World in Data' you can see the growth of the main networks between 2004 (when Myspace became the first platform to gain 1 million users) up to the end of 2019. Internet Usage In America And The World Statistics by: U.S. Data | Internet Usage | Regional | Mobile | Common Internet Activities | Heavy Internet Use | Website, Browser, and Search Engine. How Many Emails Are Sent per Day? Thats an increase of 52 million new users in only a decade in a country with less than 40 million new births over the same time frame. The Coronavirus pandemic continued for some time, keeping people at home and making us rely on digital technology more than we ever had before. A whopping 93% of Americans currently use the internet. Next up: Commanders backfield. Here are some interesting statistics of the regional differences in internet usage: China has the most internet users, at 765 million. Whether youre a lifelong resident of D.C. or you just moved here, weve got you covered. Which are the fastest-growing social networks? Imagine that. The UAE (United Arab Emirates) has the highest rate of social media penetration at 99%. Sprout Social's 2022 social media strategy builder compares the best times to post on social media. Optimize your organic Instagram marketing, Part of the Social media marketing Toolkit, Discover the latest tips and tactics to reach, engage and convert your customers through organic Instagram marketing. Story feature usage has increased by 100 million posts since 2017. In total, Googles market share among the other search engine is a whopping 86.19%. Free digital marketing plan template Q4. All trademarks, logos, etc. The agency said the estimated number of people who have gone online rose from 4.1 billion in 2019 to 4.9 billion this year, partially due to a Covid connectivity boost. Believe it or not, 6.59 billion GB of internet traffic is generated every second of every day. Statista. Here's a snapshot of two of the four age groups featured. And being the birthplace of the internet, the U.S. has quite a few users. 37% of the worlds population has no access to the internet and has never used it. As of 2022, there are roughly 6.65 billion smartphone users across the world. trump change paris climate research years does into where three most during air less than agreement greenhouse express june Daily time spent on social networking by internet users worldwide from 2012 to 2020. Accessed on February 14th, 2022. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. For females also this age range represents the largest user pool. While we have taken every precaution to allow our site to run in every environment, it is highly recommended that you enable JavaScript for the best possible experience. The CIS region has seen the largest increase in internet penetration, from 24.3% in 2009 to 82% in 2021. 1 in 3 people around the world have never used the Internet, a U.N. report estimates. 42% of those whove graduated college say theyre online almost constantly. In fact, the vast majority of that 37% live in Africa, despite the fact that the Arabian Peninsula has some of the highest internet penetration rates. It will be interesting to see if the growth experienced in 2021 repeats itself in 2022. Networks vary in popularity with different demographics and they're still evolving. In the past decade, the amount of time spent on the internet has increased by 62%. Thats just over 50% of the worlds total population. Nearly 3bn people, or 37% of global population, have never been online despite rise in use during pandemic. Videos that go over two minutes in length tend to see a significant drop-off in user retention. Instagram, Pinterest, Linkedin, Reddit and Twitter users all report 'follow/find information about products/brands' in their top 3 motivations. Statista. Though Africa has seen an increase in internet penetration from 7.6% in 2009 to 33% in 2021, thats still half the number of internet penetration in Asia and less than half of that of Europe or North America. Digital divide persists even as Americans with lower incomes make gains in tech adoption. Imagine trying to read all of those blogs (Spoilers: you cant). Africa has the lowest internet penetration rate, at only 33%. There are roughly 500,000 new internet users every single day. In fact, some countries can have more internet users than several others combined. Q7. About three-in-ten U.S. adults say they are almost constantly online. Similar to how internet use can vary by country, it can also vary by age, gender, and more. We'll keep this post updated during 2022 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. Number of internet users worldwide from 2005 to 2021. Accessed on February 14th, 2022. As of 2022, half of the worlds population (50%) now uses social media. [2022]. remain the property of their respective owners and are used by BroadbandSearch.net only to describe products and services offered by each respective trademark holder. Around the globe, there are at least 306 billion emails sent daily. Thats more than double that of India, which takes second place with 391 million users. In this post, we focus on the social media data which starts at slide 78 in the report. In 2005, the number of global internet users rose just above 1 billion, while currently, there are 4.9 billion users. From the year 2000 to 2022, the usage of the, Facebook Messenger: 988 million active users. Statista. Of course, when it comes to internet usage, not every country or region is created equal. BroadbandSearch.net is a website intended for research, review and comparison and, as such, falls under "Fair Use". In the United States, the average revenue per eCommerce user is $1,952. Pandemic shines light on deep digital divide in U.S. amid efforts to narrow it, Coronavirus exposes Internet inequality among U.S. students as schools close their doors, As coronavirus forces schools online this fall, millions of disconnected students are being left behind. Nearly three quarters of the world will use just their smartphones to access the internet by 2025. Accessed on February 14th, 2022. And of that 85%, 48% report accessing the internet several times a day, while a considerable 31% say they are using the internet almost constantly. Original reporting and incisive analysis, direct from the Guardian every morning. The ITU cited measures such as lockdowns, school closures and the need to access services such remote banking as having an influence. [2022]. Accessed on February 14th, 2022. With that in mind, heavy internet usage is not as affected by gender as it is by other factors in this section.
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