All of the Velveeta solids are strained out of the liquor, through cheesecloth, leaving only the flavor of the cheese and a very delicate orange tint to the vodka. The Kraft Heinz-owned brand partnered with BLT Restaurant Group for the project to implement the cocktail menu headliner at real restaurants.

As far as garnishes go, we couldn't get enough. Tell me how this yellow monstrosity tastes. You can get it during golden hour, from 5 pm until 8 pm.

It's delightfully briny, with a hint of cheddary saltiness that plays off the olive flavor better than we expected it to. Copyright 2022 Click2Houston.com is managed by Graham Digital and published by Graham Media Group, a division of Graham Holdings. If you just can't wait to try the Veltini, and have the appropriate barware on-hand, a quick trip to the grocery store for all of the Velveeta, olives, and vodka will have you mixing this cocktail together in 24 hours or less. At the Veltini tasting at BLT Steak in New York, we were greeted with a small variety of bites that paired nicely with the Veltini cocktail.

Velveeta is known for doing things other cheeses can't: primarily, melting with a consistently smooth texture.

We'd even go so far as to say, that if you tasted the cocktail without knowing what it was, you might think it was simply a curious and ambiguously cheesy dirty martini. Id like to know just how weird those two things taste together. Activate your account. All of it comes together for an impressively cheesy, playful, and unexpected cocktail presentation.

I once drank Grey Poupon wine to tell you how spicy mustard tastes in liquid form. This outrageous cocktail is clearly made for having fun and pairs well with just about everything. If briny dirty martinis aren't your thing, chances are you won't be into this cocktail. Naturally, we had a lot of questions, and we were a little concerned that perhaps it's all gone too far this time.

But for a drink that claims to ooze cheese from all sides, the Veltini ultimately falls flat. The brand teamed up with BLT Restaurant Group for the unconventional creation. Visit the bar during the "Golden Hour" between 5 and 8 p.m. and order yourself a Veltini. For daredevil drinkers in other cities, you can even ship a kit for two Veltinis via Goldbelly if youre willing to shell out $50. Velveeta said the $15 cocktails will be available while supplies last depending on demand, but diehard fans should have at least a few days, if not a few weeks, to score one. Those who think theyd like to try a Velveeta Veltini can do so for $15. The Veltini will retail for $15 during a special "golden hour" at each steakhouse location. The drink is garnished with a cheese drip and a cocktail pick of Velveeta-stuffed olives and jumbo Velveeta Shells & Cheese for the finishing touches. The reaction of Twitter users, on the other hand, seems to be as strong as the drink itself. Starting today, Velveeta has teamed up with the BLT Restaurant Group to release the Velveeta Veltini, billed as an "unapologetic, outrageously cheesy" spin on a martini. This material may not be published, broadcast, rewritten, or redistributed. You can get this drink at select BLT Steak Houses for $15 during golden hour (5 p.m. 8 p.m.) for a limited time only while supplies last. Passed hors d'oeuvres included mini crab cakes, crostini topped with slices of steak, and gougeres stuffed with Velveeta (naturally). The kit includes two martini glasses, a gold cocktail shaker, two Velveeta coasters, a jar of olives, cocktail picks, a box of Velveeta Jumbo Shells & Cheese, Velveeta cheese sauce "to infuse vodka and rim glasses," a Velveeta brick to stuff olives, and a Veltini recipe card. The Velveeta Veltini includes "Velveeta infused vodka," olive brine and vermouth. Each kit, selling for $50, will include two martini glasses, a gold cocktail shaker, Velveeta coasters, a jar of olives, cocktail picks, a box of Jumbo Shells & Cheese, Velveeta cheese sauce, a Velveeta brick and a recipe card. "We worked closely with the brand to make this vision a reality, balancing the flavors of a typical martini with the nostalgic cheesy flavor we all know and love from VELVEETA, and are excited for fans to experience this delicious over-the-top cocktail," Scott Cronin, senior vice president at BLT Restaurant Group, said in a statement.

Theyre the all-time greats. Velveeta is also selling a limited number of kits online for $50 so you can make it at home.

Never one to turn down a lively happy hour (or as the clever folks at Velveeta called it a "golden hour"), we kept an open mind and headed to the cocktail's unveiling at BLT Steak in NYC. The vodka used for this cocktail has been infused with Velveeta, which sets it apart from a traditional dirty martini. The kit will include two martini glasses, a gold cocktail shaker, two Velveeta coasters, a jar of olives, cocktail picks, a box of Velveeta Jumbo Shells & Cheese, Velveeta cheese sauce (to infuse vodka & rim glasses), a Velveeta brick (to stuff olives), and a Velveeta Veltini recipe card. Granted, it could be worse. So we weren't at all prepared for what Velveeta would bring to the table next. You can get this drink at select BLT Steak Houses for $15 during golden hour (5 p.m. 8 p.m.) for a limited time only while supplies last. The only way this could be MORE fked up is if it were also radioactive, someone wrote. The Twittersphere seemed evidently horrified by the alcoholic drink and were torn over whether to try it or not. (Gray News) Velveeta is bringing its creamy, rich goodness to a cocktail for the first time ever with its veltini concoction. Copyright 2022 Meredith Corporation. The locations offering the drink include BLT Steak New York, BLT Steak Washington D.C., BLT Steak Charlotte, BLT Prime New York, and The Florentine in Chicago. But can Velveeta actually be mixed into a martini? The brand teamed up with the BLT Restaurant Group, which operates steakhouses around the world, to bring the cheesy martini to life. By clicking Sign Up, I confirmthat I have read and agreeto the Privacy Policy and Terms of Service. A line of nail polishes.

We worked closely with the brand to make this vision a reality, balancing the flavors of a typical martini with the nostalgic cheesy flavor we all know and love from VELVEETA, and are excited for fans to experience this delicious over-the-top cocktail.. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age.

Some will break your heart, others will enlighten you. And as if that wasnt enough, the glass also contains a rim dripping with saucy cheese. President Joe Biden says he's doing great after testing positive for COVID-19. On first sip, the drink lacks all the cheesy flavors it claims to promote.

has a limited number of Velveeta Veltini kits, Spoon-Shaped French Fries Pair Well with Heinz Sauces, Apparently, Heres the Deal with the $5,000 STAR WARS Cocktail, Taco Bells Latest Menu Items Include Giant Cheez-Its, Edible Perfume for You and Your Ice Cream, Velveetas Cheese-Scented Nail Polish Wants to Coat Your Fingers, This Eight Foot Tall Giraffe Is Made of Chocolate, The Soda-Infused Pepsi-Roni Pizza Sounds Surprisingly Appetizing. The iconic neon sign was first introduced in 1992. The Veltini, on the other hand, looks as if someone had dumped a cheese plate into lukewarm bathwater. Regarding unorthodox cheese creations, we thought the Kraft Mac and Cheese ice cream created by Van Leeuwen in 2021 was just about the strangest mashup out there. We Tried Velveeta's New Veltini. If you cant make it to one of those locales congratulations? This story has been shared 194,323 times.

Food & Wine is part of the Meredith Corporation Allrecipes Food Group. this link is to an external site that may or may not meet accessibility guidelines.

A martini may not be everyones cup of tea, but at least the drink shines as a crisp sip for the right elegant occasion. (And if you drink enough of them you might end up dipping your head in a bucket of melted Velveeta cheese.Because at that point why not?). According to a server, some diners were able to score the drink at earlier hours, if they asked nicely. But like so many things, don't knock it till you try it. Sorry, your blog cannot share posts by email. Velveeta introduces cheese-infused martini, FBI: No sign of Jimmy Hoffa under New Jersey bridge. We wanted to find a way to elevate this experience for our fans even further, by bringing the rich, creamy goodness of VELVEETA to a martini in a unique and unexpected way for the ultimate outrageous pleasure., According to Velveeta, the $15 martini will consist of Velveeta infused vodka, olive brine and vermouth, garnished with a cheese drip and a cocktail pick of the brands stuffed olives and pasta shells. Behold,the Veltini! The cocktail is served in a martini glass and highlights the brands latest creative platform La Dolce Velveeta, which focuses on living confidently and unapologetically. We're also not embarrassed to say that we enjoyed licking the Velveeta sauce off the rim of the glass. The creamy cheese rim floats on the otherwise-smooth liquid like curdles in your mouth. Im not sure Im glad you asked. The drink also wont be around forever, as it will be on the menu for a limited time only and while supplies last. We've received your submission. Ultimately, we'll admit that the Velveeta Veltini might not be for everyone, and that's okay. The unexpectedly upmarket cocktail will be served specifically between the hours of 5 p.m. to 8 p.m. at five BLT-owned restaurants across the country, namely BLT Steak New York, BLT Steak Washington DC, BLT Steak Charlotte, and BLT Prime New York, as well as at their Italian concept The Florentine in Chicago. "At BLT Restaurant Group, we are constantly looking to develop new and exciting experiences for our customers, so when Velveeta approached us with the concept to create the Velveeta Veltini we were sold," Scott Cronin, senior vice president for BLT, stated. Never miss a story sign up forPEOPLE's free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. On Wednesday, Velveeta released their own unique spin on a dirty martini the "Veltini" made with Velveeta-infused vodka. Velveeta and Veltinis dominated our dining experience, but the best cheesy bite came from the popovers that come complimentary with every BLT meal. Other food companies have made headlines for their unique marketing ideas in recent days. Taco Bells giant Cheez-It menu confuses fans: Will it taste like heartburn?, Kraft Macaroni & Cheese changes its name to Kraft Mac & Cheese, 8 foods you can safely eat even if theyre past their best before date, Kansas City-based cheese company issues voluntary recall after potential listeria contamination. We worked closely with the brand to make this vision a reality, stated Scott Cronin, SVP at BLT Restaurant Group, balancing the flavors of a typical martini with the nostalgic cheesy flavor we all know and love from Velveeta, and are excited for fans to experience this delicious over-the-top cocktail., Need a credit fix? And yet, Im not sure I will ever come across a stranger concoction than the one I learned about today. Cheesy crossovers are always a gimmicky gamble, but once in a while, they pay off. After the infusion process is complete, the mixture is put in the freezer without being disturbed for at least eight hours. Then it's mixed with dry vermouth and olive brine, just like a traditional dirty martini. Velveeta has unveiled the "Veltini" a Velveeta martini created in collaboration with the BLT restaurant group. Its then garnished with a cheese drip and a cocktail pick of Velveeta stuffed olives and Jumbo Velveeta Shells & Cheese. They said they are more than happy to send [me] samples do I dare? WCNC anchor Meilin Tompkins asked Twitter.

But I guess Ill tell you anyway. The Veltini cocktail includes "Velveeta infused vodka," olive brine and vermouth. Pigs in blankets, bacon-wrapped shrimp, or cocktail meatballs are fun and retro pairings with Velveeta. The processed cheese product brand has joined forces with BLT Restaurant Group and only a few locations of the steakhouse chain will offer the cocktail for $15 during a golden hour from 5 to 8 p.m. Juan Sotos peers arent all-stars. And most importantly, is it any good?

The Velveeta-infused vodka is created with the relatively straightforward technique of fat washing.

Velveetas indulgence-centric La Dolce Velveeta mantra that launched the shells-and-cheese makers luxury-focused rebrand has given birth to increasingly weird and splendid forms of brand expression.

But the drink is only available to order in person at select BLT locations during "Golden Hour" from 5 p.m. to 8 p.m. for a limited time. It includes: two martini glasses, a gold cocktail shaker, two Velveeta coasters, a jar of olives, cocktail picks, a box of Velveeta Jumbo Shells & Cheese, Velveeta cheese sauce (to infuse vodka & rim glasses), a Velveeta brick (to stuff olives), and a Velveeta Veltini recipe card. You may unsubscribe at any time.

Not at least until Ive had a few normal drinks first. Here's everything you need to know about the new Velveeta Veltini. The kit costs $49.95 before taxes and shipping and includes the following: two plastic martini glasses, a 16-ounce gold-plated cocktail shaker, two cocktail picks, two Velveeta coasters, olives, two packs of Velveeta cheese sauce (one for the infusion and one for garnish), one Velveeta cheese loaf, and one box of Velveeta Jumbo Shells & Cheese. It's pretty much just having your cocktail, and your snack at the same time. Knowing that the Veltini isn't straying too far from an established cocktail favorite was comforting enough to keep us curious. Do you want to be the first who gets the news directly to your mailbox?

Velveeta sure thinks so. Ad Age and Creativity Staff Make time for stories that embrace nuance and complexity. Velveeta is also selling a limited number of kits online for $50 so you can make it at home. This is one of those drinks that you probably want to know what's in it before you commit to taking a sip. We wanted to find a way to elevate this experience for our fans even further, by bringing the rich, creamy goodness of Velveeta to a martini in a unique and unexpected way for the ultimate outrageous pleasure.. There, not only did we get to taste the Veltini first-hand, but we also learned how it's made, where and when you can find it, and how this unexpected creation came about in the first place. Congress wants more red-flag laws. Don't be afraid to get weird with it and serve your Veltinis with a slice of fried bacon, or next to a display of molded Jello salad. These are on the fancier end of the passed snacks spectrum, and if you'd like to tackle them for your own cocktail party, they'd all be great choices. Would you drink this? And Ive written about Mountain Dew cocktails and Hidden Valley Ranch Eggnog. I like my Velveeta stirred and never shaken," a third Twitter user added. The cocktails are reported to cost $15 each. Post was not sent - check your email addresses!

Food and Wine presents a new network of food pros delivering the most cookable recipes and delicious ideas online. Velveeta recommends shaking the vodka mixture every two hours to circulate the flavors. Kraft Heinz said that the cheesy drink will only be available for a limited time during golden hour at BLT locations, from 5 p.m. to 8 p.m. As we look to summer, one of lifes greatest pleasures is enjoying summer sips during golden hour, said Kelsey Rice, Senior Brand Communications Manager for VELVEETA.

So though Velveeta may not be ideal for a cheese plate, it certainly works well for dishes like dips or mac and cheese. The site has a limited number of Velveeta Veltini kits for $50. Copyright 2022 Gray Media Group, Inc. All rights reserved. Van Leeuwens Kraft Mac and Cheese Ice Cream received rave reviews from online critics for its subtle, yet magical and shockingly delicious cheesy flavors. You can find more information on theVelveetaInstagram. If youre not near a location selling the concoction,you can get a Veltini kit to make it yourself through Goldbelly. About 3 cups of coffee per day could help you live a longe Over the line: Massive brawl breaks out at Disney World between queued-up families, Katharine McPhee makes out with, climbs all over David Foster in mini dress. Yes, it's really made with Velveeta, but we were impressed to find out that it's a true dirty martini. The brand has also teamed up with the nationwide delivery service Goldbelly on a limited number of Velveeta Veltini kits to make one yourself at home. We've collected everything we learned and thought about this first-of-its-kind cocktail, and are ready to tell you what we honestly think of it. Can you spot all 10 animals in this optical illusion in 15 seconds?

No dirty martini is complete without olives, and the creators of the Veltini took that a few steps further. Fried snow peas are an elevated twist on the classic peas and macaroni dinner. But it will only be available for a limited-time only while supplies last., What the hell is a Velveeta Veltini exactly? The cocktail isn't thick and saucy, or even milky, so you don't have to worry about any unexpected textures. Earlier this year, Krispy Kreme started selling a dozen glazed doughnuts for the average U.S. price of a gallon of regular gas. This $15 Velveeta Martini Is Now on the Menu at Restaurants Across the Country. But if you like dirty martinis, we think that the Veltini might just surprise you. Copyright 2022 Gray Media Group, Inc. All rights reserved. The drink contains cheese-infused vodka, as well as Velveeta-stuffed olives and large Velveeta shells. Before pouring the cocktail, the martini glass was rimmed with Velveeta cheese sauce from the pouch. It seemed strange to include cooked Jumbo Shells & Cheese pieces on the cocktail skewer. The "Veltini" will be topped with Velveeta-stuffed olives and jumbo Velveeta shells & cheese, all complete with a cheese drip rim. three new cereal milk-inspired doughnuts. Yes. Looking to amp up your beef stew but unsure where to start?

But vodka and cheese, separately, sure. And a steakhouse chain agreed enough to put it on their menu at $15 a pop. Velveeta announced it has partnered with theBLT Restaurant Group to add some liquid cheese to your summer.

These light and fluffy rolls offer strong Gruyere flavors, but you cant tell from just looking at them. The cheese product-infused cocktail is a decadent combination of olive brine, vermouth and Velveeta-infused vodka. But after nibbling on one of the vodka-soaked shells, we were impressed and had the revelation that maybe we should add vodka to our stovetop macaroni dishes from now on. And even if you don't live near one of the restaurants, you're not out of luck. Our 22 Best Crock Pot and Slow-Cooker Recipes. "We wanted to find a way to elevate this experience for our fans even further, by bringing the rich, creamy goodness ofVelveetato a martini in a unique and unexpected way for the ultimate outrageous pleasure.". Both the spirit and the fat need to be at room temperature, or warm enough to be in liquid form. There was no resting, you just kept on going," Tammy Duckworth says on an episode of PEOPLE's podcast Me Becoming Mom, Velveeta releases a cheese cocktail called the "Veltini. By A new martini-inspired cocktail known as a "Veltini" will be available at select BLT Restaurant Group locations in New York, Washington, DC, and Charlotte, North Carolina. If you dare try the Veltini, you can order it between 5 and 8 p.m. at five BLT Steaks (in D.C., New York and Charlotte) and the Florentine, BLTs Italian outpost in Chicago. Whether you buy a kit or head to a BLT location, please do me a favor.

', The singer revealed that she dyed her hair dark brown after debuting her blonde look earlier this year, Sen. Tammy Duckworth Calls Going Back to Work After Having a Miscarriage 'Inhumane', "Even though we cleared my calendar for the day, I was still on the phone. "In June, they introduced the Velveeta Nail Polish and in July, a new martini to go with it. I like Velveeta cheese! But the cheesy cocktail won't be around for too long it's only available for a limited time and while supplies last. Instead of blue cheese-stuffed olives, large green olives were stuffed with Velveeta cheese (from the loaf). We worked closely with the brand to make this vision a reality, balancing the flavors of a typical martini with the nostalgic cheesy flavor we all know and love fromVelveeta, he said.

Weve assembled a list of 50 of the worlds most reliable, inexpensive wines bottles that offer amazing quality for their price year in and year out. In its advertisement, the Veltini commands a glossy, slick presence. Its a take on the classic martini, made with Velveeta-infused vodka apparently, there is such a thing.

The Velveeta Veltini is available to order in person at select BLT restaurants in the U.S. for $15, and is also available as a kit sold online for $50. Select BLT locations will serve the Veltini during golden hour, from 5:00 to 8:00 PM, while supplies last. And a cruditplatter complete with broccoli florets and Velveeta sauce for dipping is an easy winner. Kraft Heinz said that the kits will be sold for $50 a piece and will include two martini glasses, a gold cocktail shaker, two VELVEETA coasters, a jar of olives, cocktail picks, a box of VELVEETA Jumbo Shells & Cheese, VELVEETA cheese sauce, a VELVEETA brick, and a VELVEETA Veltini recipe card. (Credit: Business Wire/Velveeta). Straight to jail. The cocktail will be served in a luxurious martini glass., At BLT Restaurant Group, we are constantly looking to develop new and exciting experiences for our customers, so when VELVEETA approached us with the concept to create the VELVEETA Veltini we were sold, said Scott Cronin, Senior Vice President at BLT Restaurant Group. Its garnished with a cheese drip and a cocktail pick of Velveeta-stuffed olives and jumbo shells. Once mixed, it sits at room temperature for a minimum of eight hours, up to 24 hours, for the most flavor from the fat to infuse with the spirit.

Weve all heard that James Bond prefers his vodka martini shaken, not stirred. I also once spent a morning mixing iced coffee and beer to find the perfect balance between the two. - But in person, the drink looks like a deranged cheese monster, with olives as beady eyes and a dripping Velveeta cheese rim as a lopsided mouth. While the new creation is available at BLT Steak New York, BLT Steak Washington DC, BLT Steak Charlotte, BLT Prime New York and The Florentine in Chicago, customers can also snag the martini online via Goldbelly. Scott Cronin, senior vice president at BLT Restaurant Group, described the new menu item as a delicious, over-the-top cocktail in a statement. A spread in Vogue. Or thick and orange like drinking a box of pureed Velveeta Shells & Cheese? A driver is in the hospital after crashing into a Franklin County sheriffs patrol vehicle, according to the Franklin County Sheriffs Office. Enter To Win 2 Concert Tickets Of Your Choosing. For those that are unable to patronize a BLT restaurant, Velveeta will sell a limited number of Veltini kits, available for delivery through Goldbelly. Does it actually taste cheesy, or is it just playfully garnished? (Gray News) Velveeta is bringing its creamy, rich goodness to a cocktail for the first time ever with its veltini concoction. But if still want to try it, you can head over to Goldbelly.

Select BLT locations around the US are now serving the Velveeta Veltini. But what would this fictional British Secret Service agent have to say about a $15 Velveeta Martini? If you would like to opt out of browser push notifications, please refer to the following instructions specific to your device and browser: Velveeta Releases Cheese-Infused Martini That's Garnished with Pasta Shells. While the savory beverage features Velveeta's signature cheese flavors through the flavored vodka, it also blends in olive brine and vermouth.

A mac & cheese martini that screams I give upbut make it classy. https://t.co/jxhfa0ydV9, Another person disapprovingly added: There are abominations in this world that should just not exist and a fking Velveeta martini is top of the list..

The drink features a whole lot of cheese and cheese-infused items. But fans wont be able to get the drink in stores. Is it irreverent, outrageous, and borderline insane? The olives were then skewered with pasta shells from a package of Velveeta Jumbo Shells & Cheese. If you aren't in the vicinity of a location that's serving the Veltini, Goldbelly is also carrying a Velveeta Veltini Kit that includes everything you need to make your own cheesy cocktails at home minus the alcohol. Our bartender presented the martini shaken with ice and strained into a martini glass.
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